To brief

/ ‘brēf /


a : to give precise instructions to
b : to coach thoroughly in advance
c : to give essential information to

: to discuss (as a military operation)
in a briefing <briefed the mission>

We are pleased to see you come this far.

The short form that follows is the first step to help us and yourself understand the condition of your brand and establish what can we do to help it grow and evolve.

1 / 9
Who is responsible for the management of your brand?
Brand management department
An external agency
2 / 9
Could the core of your brand be summarized in a single, simple statement, which can be used as a behavioral guideline in any given situation, by anyone associated with the brand?
3 / 9
Do you see your brand as capable of being recognized through its behavior alone, without showing the logo or any other element of visual identity?
4 / 9
If your customer was to describe the most unique feature of your brand what would it be?
5 / 9
How would you describe the importance of this branding exercise?
An identity refreshment to keep up with the trends
A natural response to the evolution of the company
A long-term investment
6 / 9
What will be the most important step for your brand 6 months from now?
7 / 9
What would you like us to achieve for your brand?
Specific scope of work:
I am open for participation in a consultative brand design process.
8 / 9
When are you looking to implement the assigned changes?
Specific deadline:
Unspecified long-term consultancy
9 / 9
What is the budget designated toward this exercise?Understanding your goals and the designated budget allows us to return to you with a customized offer and to mutually schedule project milestones. Having an honest scope of investment on both sides will only improve the design process.
Percentage of quarterly marketing budget:
I am still budgeting / Maybe

Why would anyone dare to pass judgment over your brand by introducing a series of simple questions? Well… you are right. There are no easy answers, no universal guidelines, no brand horoscopes, nor instant solutions. We can’t tell you which character from a book your brand is, but what we can tell already, that there is a lot that can be achieved to improve your brand.

Answering our brief questionnaire must have been quite a facile exercise but a one that proved there is focus and vision behind your brand. I guess the next question is: What is the next challenge your brand awaits? As we are all ears and excited to undertake the challenge together. Excited about the future of this benevolent acquaintance. NECON.

How can we get in touch?


From time to time,
every brand faces a change.

Regardless of its speed or reason, we are here to facilitate that change and make the most out of it; push you further, minimize risks, set you on a path to grow, increase brand value.

We are the ones who revel in change
and we invite you to join us.


Erase & Learn

Change requires us to adapt to an environment which is, in some aspect: new. To understand it, we need to leave all assumptions behind and start anew with a clean slate. If great results are to be achieved, this is how the rite of passage begins.

  • analysis of existing brand communication
  • communication benchmarking
  • target group analysis
  • consumer insight discovery
  • qualitiative research design
  • quantitative research design
  • choice of applicable analytic tools
  • operationalization of results

Sift & Design

Outdated beliefs are filtered out, established truths become foundations and new insights pave way for a rediscovered, reinvigorated brand. At this point one coherent direction emerges and we are able to create the core of communication.

  • communication positioning
  • Big Idea
  • brand personality, style and tone of voice
  • customer journey design
  • brand style design
  • visual constants
  • logo design

Understand & Develop

Once we have a clear understanding of who we are, what we stand for and how we look like, we keep the pace and extend that knowledge onto means of expression – both outbound and inbound, allowing the brand to sink in.

  • brand collateral
  • packaging design
  • space branding
  • web design and development
  • user experience and interface design
  • visual identity manual
  • brand book

Evolve & Capitalize

At this point we could call it a day knowing our product is complete and that we’ve just kick-started a brand to a new future. However, that’s usually not the case. New opportunities will arise and we’ll keep helping you make the most out of them.

  • print management
  • sales peripheral design
  • creative direction
  • art direction and support
  • SEO
  • brand management

It’s all not about art,
nor creativity for its own sake

It’s about committing to caring about your company, brand and especially your customers.
Focusing on them and respecting them will give you real measurable value:

brand value

Working with brands that embrace their changes, we do regularly see 100-200% increases.


Stop randomizing your marketing efforts, focus on a strategy and keep reinforcing one action with another, ultimately building a stronger presence.

Align with
target group

Forget age, gender or wealth, because that’s useless. Get to actually know them and align your communications.


This isn’t the only change you will be facing. Be prepared to capitalize on every upcoming opportunity. We are giving you a platform to do exactly that.

Renewed sense
of direction

When a vision is understood and shared throughout the company, achieving it starts getting a lot more realistic.


FIlter your ideas through the set of tools we provide to clean up your communication and business development. We make it easier to align your actions with your goals.