Manufacturer of expositors / Wroclaw, Poland
Communication Design / Visual identity / Photography / Print design & management / Web design & development
Given the chance to look beneath the surface, you can often discover an amazing process, a story and a soul behind even the seemingly simplest items; ones you might have never noticed before. Centima – one of the largest polish manufacturers of in-store expositors approached us with a need to expand their communication reach and refresh their market presence.
Homogeneity is the usual problem with such product-oriented marketplaces. The case of Centima was no different. We had to search for a usable differentiator to extend the communication beyond the typial price-quality ratio.
Spending time at Centima we learned that they stood firmly for a set well-defined values, which surprisingly were never properly expressed externally. We confronted the findings with the rest of the market and gave Centima a distinct communicated personality.
Honesty and simplicity are the backbone of Centima’s new communication. The values are expressed through a visual identity, which strays from any unnecessary ornamentation.
The intricacies of production were captured on photographs as well videos and frame animations. Through focus on details and textures we tried to reveal and share the sensory experience of beholding the process.
Different stages of production and areas of service were represented with isometric illustrations in line with the chosen simplistic brand style.
The new brand called for proper digital representation to reach much wider audiences and provide easy access to project monitoring to current customers.