To brief

/ ‘brēf /

noun

1
a : to give precise instructions to
b : to coach thoroughly in advance
c : to give essential information to

2
: to discuss (as a military operation)
in a briefing <briefed the mission>

We are pleased to see you come this far.

The short form that follows is the first step to help us and yourself understand the condition of your brand and establish what can we do to help it grow and evolve.

Begin
1 / 9
Who is responsible for the management of your brand?
CEO/Board
Marketing
Brand management department
An external agency
2 / 9
Could the core of your brand be summarized in a single, simple statement, which can be used as a behavioral guideline in any given situation, by anyone associated with the brand?
Yes:
Next
Maybe
No
3 / 9
Do you see your brand as capable of being recognized through its behavior alone, without showing the logo or any other element of visual identity?
Yes
Maybe
No
4 / 9
If your customer was to describe the most unique feature of your brand what would it be?
Next
5 / 9
How would you describe the importance of this branding exercise?
An identity refreshment to keep up with the trends
A natural response to the evolution of the company
A long-term investment
6 / 9
What will be the most important step for your brand 6 months from now?
Next
7 / 9
What would you like us to achieve for your brand?
Specific scope of work:
Next
I am open for participation in a consultative brand design process.
8 / 9
When are you looking to implement the assigned changes?
Specific deadline:
Next
Unspecified long-term consultancy
9 / 9
What is the budget designated toward this exercise?Understanding your goals and the designated budget allows us to return to you with a customized offer and to mutually schedule project milestones. Having an honest scope of investment on both sides will only improve the design process.
Specific:
Next
Percentage of quarterly marketing budget:
Next
I am still budgeting / Maybe

Why would anyone dare to pass judgment over your brand by introducing a series of simple questions? Well… you are right. There are no easy answers, no universal guidelines, no brand horoscopes, nor instant solutions. We can’t tell you which character from a book your brand is, but what we can tell already, that there is a lot that can be achieved to improve your brand.

Answering our brief questionnaire must have been quite a facile exercise but a one that proved there is focus and vision behind your brand. I guess the next question is: What is the next challenge your brand awaits? As we are all ears and excited to undertake the challenge together. Excited about the future of this benevolent acquaintance. NECON.

How can we get in touch?

Name:
Company:
Email:
Phone:
Comments:

Elf logistics

Industry / Location

Logistics & transportation / Germany

Scope of Work

Visual identity / Web design & development

In this industry being in motion is the very fundation of business. Effectiveness is a necessary addition. What makes ELF unique is the advanced customization of service based on three key company values: efficiency, passion and progress (in German: “Effizienz, Leidenschaft und Fortschritt”). They asked us to make those visible via visual communication.

The concept

ELF means “eleven” in German. Combine it with the way people perceive flow and traffic, and you get lines resembling tire tracks or roads. The effect is playful and memorable.

The print

Use of both green colors and recycled, natural materials proves the brand is not only environmentally aware, but aims to stress the benefits of responsible logistics management.

The execution

The “11” is never still, always in motion. Never mind if on the road, in the office or in employee’s pocket.

Website

We transferred this simple but meaningful brand narration into responsive web design to allow brand communication fully focus on the right track.