Logistics & transportation / Germany
Visual identity / Web design & development
In this industry being in motion is the very fundation of business. Effectiveness is a necessary addition. What makes ELF unique is the advanced customization of service based on three key company values: efficiency, passion and progress (in German: “Effizienz, Leidenschaft und Fortschritt”). They asked us to make those visible via visual communication.
ELF means “eleven” in German. Combine it with the way people perceive flow and traffic, and you get lines resembling tire tracks or roads. The effect is playful and memorable.
Use of both green colors and recycled, natural materials proves the brand is not only environmentally aware, but aims to stress the benefits of responsible logistics management.
The “11” is never still, always in motion. Never mind if on the road, in the office or in employee’s pocket.
We transferred this simple but meaningful brand narration into responsive web design to allow brand communication fully focus on the right track.