Fleet management software developer / Wroclaw, Poland
Visual Identity / Brand collateral design / Print management / Web design & development / App design / Brand consulting
Frame Logic is a software developer responsible for designing and implementation of fleet management software. With the help from Frame Logic freight forwarding, companies can easily and efficiently manage their fleets.
Frame Logic creates performance-oriented software for fleet management. Their platform allows customers to easily locate and solve issues which could never have been spotted before. When a company manages an entire fleet of vehicles, even the smallest details can have a major difference in performance and cost-efficiency. Frame Logic therefore created a digital tool bending the limits of what was thought possible before. We wished to reflect that in their new identity.
Three distinguishable, yet coherent visuals were used to reflect the three areas of frameLOGIC expertise – fleet management, fuel control and management of off-road crews. This tripartite division resonates in an alternating shape and color of the brandmark.
We created an entire set of sales and promotional materials to accelerate Frame Logic’s already rapid growth. Stationery items, promotional collateral pieces, tradeshow booths, presentation apps and many more were designed in alignment with the identity.
A significant part of this project was a complete overhaul of frameLogic’s digital fleet management system overseeing over fifteen thousand vehicles. An extensive redesign of its interface included rebuilding over 30 data screens, creating icons, buttons, graphs, as well as iOS and Android mobile apps and trade show presentation software. Endorsement by a large base of existing users is a proof of a well-executed implementation.
A sales and presentation website was also created to present Frame Logic with another effective pitching tool.