To brief

/ ‘brēf /


a : to give precise instructions to
b : to coach thoroughly in advance
c : to give essential information to

: to discuss (as a military operation)
in a briefing <briefed the mission>

We are pleased to see you come this far.

The short form that follows is the first step to help us and yourself understand the condition of your brand and establish what can we do to help it grow and evolve.

1 / 9
Who is responsible for the management of your brand?
Brand management department
An external agency
2 / 9
Could the core of your brand be summarized in a single, simple statement, which can be used as a behavioral guideline in any given situation, by anyone associated with the brand?
3 / 9
Do you see your brand as capable of being recognized through its behavior alone, without showing the logo or any other element of visual identity?
4 / 9
If your customer was to describe the most unique feature of your brand what would it be?
5 / 9
How would you describe the importance of this branding exercise?
An identity refreshment to keep up with the trends
A natural response to the evolution of the company
A long-term investment
6 / 9
What will be the most important step for your brand 6 months from now?
7 / 9
What would you like us to achieve for your brand?
Specific scope of work:
I am open for participation in a consultative brand design process.
8 / 9
When are you looking to implement the assigned changes?
Specific deadline:
Unspecified long-term consultancy
9 / 9
What is the budget designated toward this exercise?Understanding your goals and the designated budget allows us to return to you with a customized offer and to mutually schedule project milestones. Having an honest scope of investment on both sides will only improve the design process.
Percentage of quarterly marketing budget:
I am still budgeting / Maybe

Why would anyone dare to pass judgment over your brand by introducing a series of simple questions? Well… you are right. There are no easy answers, no universal guidelines, no brand horoscopes, nor instant solutions. We can’t tell you which character from a book your brand is, but what we can tell already, that there is a lot that can be achieved to improve your brand.

Answering our brief questionnaire must have been quite a facile exercise but a one that proved there is focus and vision behind your brand. I guess the next question is: What is the next challenge your brand awaits? As we are all ears and excited to undertake the challenge together. Excited about the future of this benevolent acquaintance. NECON.

How can we get in touch?


Frame Logic

Industry / Location

Fleet management software developer / Wroclaw, Poland

Scope of Work

Visual Identity / Brand collateral design / Print management / Web design & development / App design / Brand consulting

Frame Logic is a software developer responsible for designing and implementation of fleet management software. With the help from Frame Logic freight forwarding, companies can easily and efficiently manage their fleets.

The Concept

Frame Logic creates performance-oriented software for fleet management. Their platform allows customers to easily locate and solve issues which could never have been spotted before. When a company manages an entire fleet of vehicles, even the smallest details can have a major difference in performance and cost-efficiency. Frame Logic therefore created a digital tool bending the limits of what was thought possible before. We wished to reflect that in their new identity.

Impossible geometry therefore became the base for an appropriate identity.

The Identity

Three distinguishable, yet coherent visuals were used to reflect the three areas of frameLOGIC expertise – fleet management, fuel control and management of off-road crews. This tripartite division resonates in an alternating shape and color of the brandmark.

The Execution

We created an entire set of sales and promotional materials to accelerate Frame Logic’s already rapid growth. Stationery items, promotional collateral pieces, tradeshow booths, presentation apps and many more were designed in alignment with the identity.

The System

A significant part of this project was a complete overhaul of frameLogic’s digital fleet management system overseeing over fifteen thousand vehicles. An extensive redesign of its interface included rebuilding over 30 data screens, creating icons, buttons, graphs, as well as iOS and Android mobile apps and trade show presentation software. Endorsement by a large base of existing users is a proof of a well-executed implementation.

The Website

A sales and presentation website was also created to present Frame Logic with another effective pitching tool.