To brief

/ ‘brēf /


a : to give precise instructions to
b : to coach thoroughly in advance
c : to give essential information to

: to discuss (as a military operation)
in a briefing <briefed the mission>

We are pleased to see you come this far.

The short form that follows is the first step to help us and yourself understand the condition of your brand and establish what can we do to help it grow and evolve.

1 / 9
Who is responsible for the management of your brand?
Brand management department
An external agency
2 / 9
Could the core of your brand be summarized in a single, simple statement, which can be used as a behavioral guideline in any given situation, by anyone associated with the brand?
3 / 9
Do you see your brand as capable of being recognized through its behavior alone, without showing the logo or any other element of visual identity?
4 / 9
If your customer was to describe the most unique feature of your brand what would it be?
5 / 9
How would you describe the importance of this branding exercise?
An identity refreshment to keep up with the trends
A natural response to the evolution of the company
A long-term investment
6 / 9
What will be the most important step for your brand 6 months from now?
7 / 9
What would you like us to achieve for your brand?
Specific scope of work:
I am open for participation in a consultative brand design process.
8 / 9
When are you looking to implement the assigned changes?
Specific deadline:
Unspecified long-term consultancy
9 / 9
What is the budget designated toward this exercise?Understanding your goals and the designated budget allows us to return to you with a customized offer and to mutually schedule project milestones. Having an honest scope of investment on both sides will only improve the design process.
Percentage of quarterly marketing budget:
I am still budgeting / Maybe

Why would anyone dare to pass judgment over your brand by introducing a series of simple questions? Well… you are right. There are no easy answers, no universal guidelines, no brand horoscopes, nor instant solutions. We can’t tell you which character from a book your brand is, but what we can tell already, that there is a lot that can be achieved to improve your brand.

Answering our brief questionnaire must have been quite a facile exercise but a one that proved there is focus and vision behind your brand. I guess the next question is: What is the next challenge your brand awaits? As we are all ears and excited to undertake the challenge together. Excited about the future of this benevolent acquaintance. NECON.

How can we get in touch?



Industry / Location

Manufacturer of fuel flow sensors / Wroclaw, Poland

Scope of Work

Visual identity / Print design / Print management / Web design & development

At a certain scale of enterprise, the slightest deviations in measurement may cost thousands if not millions. Harteq manufactures percise measuring hardware for fleet management solutions. The excellence and precision put in product development had to be reflected in a one-of-a-kind identity.

The Concept

A linear scale became the graphic representation of precision utilized in both the brandmark and graphic visual constant throughout brand collateral.


The horizontal lines of the scale are then reflected in slab-serif typography as well as repeated at layout edges as the main visual element.

The Execution

Precise measurements are contrasted with a heavy industrial environment conveyed through a vivid red base colour, rough paper texture (almost like sandpaper) and deep large-area smooth silver foil stamping.

A rough brand environment recreated with strong visual and haptic stimuli.

The print

Two very different papers were laminated together to get a harsh red outer cover and a smooth writing surface on the inside. All visuals were then foil stamped with probably the largest matrixes we’ve ever worked with.

A visual relationship of precision and technicality with industrial grit.


We were tasked with developing a fully responsive website to take the brand digital and present the product to a demanding audience.