To brief

/ ‘brēf /


a : to give precise instructions to
b : to coach thoroughly in advance
c : to give essential information to

: to discuss (as a military operation)
in a briefing <briefed the mission>

We are pleased to see you come this far.

The short form that follows is the first step to help us and yourself understand the condition of your brand and establish what can we do to help it grow and evolve.

1 / 9
Who is responsible for the management of your brand?
Brand management department
An external agency
2 / 9
Could the core of your brand be summarized in a single, simple statement, which can be used as a behavioral guideline in any given situation, by anyone associated with the brand?
3 / 9
Do you see your brand as capable of being recognized through its behavior alone, without showing the logo or any other element of visual identity?
4 / 9
If your customer was to describe the most unique feature of your brand what would it be?
5 / 9
How would you describe the importance of this branding exercise?
An identity refreshment to keep up with the trends
A natural response to the evolution of the company
A long-term investment
6 / 9
What will be the most important step for your brand 6 months from now?
7 / 9
What would you like us to achieve for your brand?
Specific scope of work:
I am open for participation in a consultative brand design process.
8 / 9
When are you looking to implement the assigned changes?
Specific deadline:
Unspecified long-term consultancy
9 / 9
What is the budget designated toward this exercise?Understanding your goals and the designated budget allows us to return to you with a customized offer and to mutually schedule project milestones. Having an honest scope of investment on both sides will only improve the design process.
Percentage of quarterly marketing budget:
I am still budgeting / Maybe

Why would anyone dare to pass judgment over your brand by introducing a series of simple questions? Well… you are right. There are no easy answers, no universal guidelines, no brand horoscopes, nor instant solutions. We can’t tell you which character from a book your brand is, but what we can tell already, that there is a lot that can be achieved to improve your brand.

Answering our brief questionnaire must have been quite a facile exercise but a one that proved there is focus and vision behind your brand. I guess the next question is: What is the next challenge your brand awaits? As we are all ears and excited to undertake the challenge together. Excited about the future of this benevolent acquaintance. NECON.

How can we get in touch?


Ice Arena Wales

Industry / Location

Ice Sports Arena / Cardiff, Wales

Scope of Work

Visual identity / Print design & management

Ice Arena Wales is the keystone to the International Sports Village (ISV) being developed at the waterfront of Cardiff Bay as a part of the International Sports Village – an ambitious investment in the capital of Wales. When finished in 2016, the arena will hold two ice rinks and seat 3000 spectators. Apart from being the home rink of the Cardiff Devils, the arena will house other sport and cultural events as well as recreational activities.

The Challenge

We were tasked with designing a cohesive and legible identity for one of the newest, ambitious investments in the capital of Wales – Cardiff. The goal was to celebrate the Welsh national heritage in a modern, dynamic and sporty environment.

A dragon – the timeless symbol of Wales, a metaphor for great power and a Cardiff devil at the same time.

The Identity

The dragon became the logo, woven into its construction, with its head persistent through the entire identity, easily recognizable and dominant. Apart from the brand’s main green color, also rooted in the Welsh flag, we created a separate palette to signify the various areas of entertainment to be held at IAW.

The Execution

We took care of it all: investor brochures, workwear, branded ice resurfacers, cars and many more, with the 4 meter-tall logo as the final piece.

The Results

IAW is looking at its completion in early- to mid-2016 and we are sincerely hoping that the powerful identity we’ve created will accompany the Devils and their fans through the best of experiences.