Ice Sports Arena / Cardiff, Wales
Visual identity / Print design & management
Ice Arena Wales is the keystone to the International Sports Village (ISV) being developed at the waterfront of Cardiff Bay as a part of the International Sports Village – an ambitious investment in the capital of Wales. When finished in 2016, the arena will hold two ice rinks and seat 3000 spectators. Apart from being the home rink of the Cardiff Devils, the arena will house other sport and cultural events as well as recreational activities.
We were tasked with designing a cohesive and legible identity for one of the newest, ambitious investments in the capital of Wales – Cardiff. The goal was to celebrate the Welsh national heritage in a modern, dynamic and sporty environment.
The dragon became the logo, woven into its construction, with its head persistent through the entire identity, easily recognizable and dominant. Apart from the brand’s main green color, also rooted in the Welsh flag, we created a separate palette to signify the various areas of entertainment to be held at IAW.
We took care of it all: investor brochures, workwear, branded ice resurfacers, cars and many more, with the 4 meter-tall logo as the final piece.
IAW is looking at its completion in early- to mid-2016 and we are sincerely hoping that the powerful identity we’ve created will accompany the Devils and their fans through the best of experiences.