Cybercrime Investigation & Cybersecurity / Sydney, Australia
Communication strategy design / Visual identity / Print design & management / Web design & development
“Navigating the inaccessible. Trusted for what is brought to light”. This is how we moved IFW from fear and uncertainty, so popular in communication of cybersecurity market, and offered another perspective. You are not forced to approach IFW because of fear. You come because IFW can be trusted. Because its employees are quiet heroes, fighting complicated cases ranging from closing the operation of a large counterfeit factory to dismantling a human trafficking group.
The company’s success is based on its network of influential connections in the investigative world. This helped IFW pave the way to becoming a truly successful partner of businesses and individuals during their most unfortunate times. IFW is now embracing this success by emphasizing its expertise in the field of private investigation.
A glitch effect has become the key visual constant for the brand’s identity. It allowed to expand the brand narrative in a visual form, suggesting a certain viewpoint, where imperfections and security risks are visible – “brought to light” – and may then be fixed.
The IFW glitch has also been transferred onto print, where multiple enrichment techniques have been used to reproduce the same effect in analogue formats.
For the purpose of the website, we have created a custom piece of code, allowing to add the glitch animation to every piece of content, allowing a much more creative approach to building brand narrative.
A complex service with multiple levels of narrative required a set of flexible guidelines allowing a more creative, yet consistent take on brand behavior, copywriting and design.
The accent in communication was shifted from feeding of the insecurity of clients to brand reliability. A multi-level communication strategy helped build strong messages, rich in personality, without having to go into too much detail that is often restricted by confidentiality.