Manufacturer of coffee beans / Wroclaw, Poland
Communication strategy / Visual Identity / Packaging design / Brand collateral design / Print management / Web design / Brand consulting
Practically everything has been said about quality, taste, roasting, aroma, etc. in the coffee production industry. We set out to develop a coffee brand focusing on a different kind of emotion – not directly related to consuming the beverage.
Klarø coffee is addressed to avid coffee gourmets and connoisseurs. The idea behind the brand is to discover other perspectives. New, unfamiliar flavors of coffee. Demanding tastes require formidable identity. We decided to satisfy those tastes with “a cup of unique”.
The characteristic Ø at the core of Klarø ‘s visual identity symbolizes harmony of two distinctive blends of coffee. Their origins are revealed by unique patterns inspired by decorative works of Cuba, Costa Rica and Ethiopia, and recreated by hand in linocut technique.
The linocut patterns have been carefully blended together to create unique marks for each coffee variation, while at the same time allowing future blends to be recreated with the same technique.
Klarø is all about travel and exploration. Experiencing the packaging and the product is at every step a travel to the coffee’s origin.
In its early stages of development, Klarø focuses on e-commerce and a responsive website was key to their commercial success.