To brief

/ ‘brēf /


a : to give precise instructions to
b : to coach thoroughly in advance
c : to give essential information to

: to discuss (as a military operation)
in a briefing <briefed the mission>

We are pleased to see you come this far.

The short form that follows is the first step to help us and yourself understand the condition of your brand and establish what can we do to help it grow and evolve.

1 / 9
Who is responsible for the management of your brand?
Brand management department
An external agency
2 / 9
Could the core of your brand be summarized in a single, simple statement, which can be used as a behavioral guideline in any given situation, by anyone associated with the brand?
3 / 9
Do you see your brand as capable of being recognized through its behavior alone, without showing the logo or any other element of visual identity?
4 / 9
If your customer was to describe the most unique feature of your brand what would it be?
5 / 9
How would you describe the importance of this branding exercise?
An identity refreshment to keep up with the trends
A natural response to the evolution of the company
A long-term investment
6 / 9
What will be the most important step for your brand 6 months from now?
7 / 9
What would you like us to achieve for your brand?
Specific scope of work:
I am open for participation in a consultative brand design process.
8 / 9
When are you looking to implement the assigned changes?
Specific deadline:
Unspecified long-term consultancy
9 / 9
What is the budget designated toward this exercise?Understanding your goals and the designated budget allows us to return to you with a customized offer and to mutually schedule project milestones. Having an honest scope of investment on both sides will only improve the design process.
Percentage of quarterly marketing budget:
I am still budgeting / Maybe

Why would anyone dare to pass judgment over your brand by introducing a series of simple questions? Well… you are right. There are no easy answers, no universal guidelines, no brand horoscopes, nor instant solutions. We can’t tell you which character from a book your brand is, but what we can tell already, that there is a lot that can be achieved to improve your brand.

Answering our brief questionnaire must have been quite a facile exercise but a one that proved there is focus and vision behind your brand. I guess the next question is: What is the next challenge your brand awaits? As we are all ears and excited to undertake the challenge together. Excited about the future of this benevolent acquaintance. NECON.

How can we get in touch?



Industry / Location

Manufacturer of coffee beans / Wroclaw, Poland

Scope of Work

Communication strategy / Visual Identity / Packaging design / Brand collateral design / Print management / Web design / Brand consulting

Practically everything has been said about quality, taste, roasting, aroma, etc. in the coffee production industry. We set out to develop a coffee brand focusing on a different kind of emotion – not directly related to consuming the beverage.

The Concept

Klarø coffee is addressed to avid coffee gourmets and connoisseurs. The idea behind the brand is to discover other perspectives. New, unfamiliar flavors of coffee. Demanding tastes require formidable identity. We decided to satisfy those tastes with “a cup of unique”.


The Identity

The characteristic Ø at the core of Klarø ‘s visual identity symbolizes harmony of two distinctive blends of coffee. Their origins are revealed by unique patterns inspired by decorative works of Cuba, Costa Rica and Ethiopia, and recreated by hand in linocut technique.

The design process and hand-made patterns refer to the time-consuming craftsmanship of obtaining, combining and preparing the highest quality coffee.


The linocut patterns have been carefully blended together to create unique marks for each coffee variation, while at the same time allowing future blends to be recreated with the same technique.


Klarø is all about travel and exploration. Experiencing the packaging and the product is at every step a travel to the coffee’s origin.

The Digital Side

In its early stages of development, Klarø focuses on e-commerce and a responsive website was key to their commercial success.