Macaron manufacturer / Warsaw, Poland / Astana, Kazakhstan
Visual Identity / Packaging design / Studio Photography
Majority of our clients have only a brief idea on how their brand should be perceived. With
Le Roy & Louis the story was quite unprecedented – a very strong and clear brand mission and vision was present from the start, derived from the two strongest qualities of their produce – elegance and character.
Le Roy & Louis is a new company on the market, a manufacturer of macarons with roots stemming from Paris. Well aware of the decadence associated with this delicacy Le Roy & Louis asked us to create a modernized marketing identity but nevertheless one that was still inspired by the Baroque style and Parisian chic.
Le Roy & Louis – brand rooted in Parisian beauty and elegance.
Just as the macarons they produce.
By emphasizing product qualities and original tastes we looked for a way to present them as ‘small pieces of art’. By bringing them into a ‘Louvresque’ environment we created a perfect surrounding for magnificence.
With such a delicate product and a very high level of expectations in terms of quality, we decided to make the photography in-house. In perfect studio environment we managed to captured the royal essence contained within the macarons themselves.
This proved to be one of the best decisions made on this project which allowed us to maintain absolute excellence in presentation.