Solar mounting systems manufacturer / La Havre, France
Visual Identity / Brand collateral design
SDF Solar is a solar panel mounting systems manufacturer operating in the industry of sustainable energy. With over 20 years of experience on the market, SDF Solar was looking for a fresh visual identification that would clearly position them as an innovative and environmentally aware company and at the same time match the business ambition of becoming the main player in the industry.
The designed identity is a visual extension of the product SDF is manufacturing mounting systems for. The combination of geometric forms is both reminiscent of the innovative character of the solar power industry while the light and clear color convey the message of a pure and responsible business.
This simple yet distinctive and refined identity allowed introducing a coherence across all of Solar SDF’s communication and has become an integral part of their brand colalteral
The designed identity system allowed SDF Solar to better picture the scale and impact of their enterprise.