Consumer Electronics Manufacturer / Tokyo, Japan
Visual identity / Packaging design / POS and tradeshow items / Web design & development
Toshiba, a world-leader in innovation, has entrusted Necon with designing packaging and point-of-sale display for a new line of batteries recently introduced to the European markets.
The designed line of packaging conveys a modern feel, reflecting the energetic nature of the product within.
Strong vibrant colors and geometric patterns became the core visual idea and made the packaging stand out from the competition on store shelves.
Application to countless formats and media required an almost mass-creation of designs, 3D images and photography.
We we’re looking for a creative agency that would understand the scale and impact this task carried and could take full ownership of the design process. It is my pleasure to say that Necon has shown the maturity we were looking for in both the communication and design process, and the deliverd result. Their creative input and brand building knowledge exceed all our expectations and resulted in a design Toshiba is proud to incorporate in their new line of battery products.
Toshiba’s batteries were a new product and required a wholesome introduction to the market. Apart from the packaging, Necon was responsible for creating an entire range of POS materials, tradeshow items as well as print and digital ads.