To brief

/ ‘brēf /


a : to give precise instructions to
b : to coach thoroughly in advance
c : to give essential information to

: to discuss (as a military operation)
in a briefing <briefed the mission>

We are pleased to see you come this far.

The short form that follows is the first step to help us and yourself understand the condition of your brand and establish what can we do to help it grow and evolve.

1 / 9
Who is responsible for the management of your brand?
Brand management department
An external agency
2 / 9
Could the core of your brand be summarized in a single, simple statement, which can be used as a behavioral guideline in any given situation, by anyone associated with the brand?
3 / 9
Do you see your brand as capable of being recognized through its behavior alone, without showing the logo or any other element of visual identity?
4 / 9
If your customer was to describe the most unique feature of your brand what would it be?
5 / 9
How would you describe the importance of this branding exercise?
An identity refreshment to keep up with the trends
A natural response to the evolution of the company
A long-term investment
6 / 9
What will be the most important step for your brand 6 months from now?
7 / 9
What would you like us to achieve for your brand?
Specific scope of work:
I am open for participation in a consultative brand design process.
8 / 9
When are you looking to implement the assigned changes?
Specific deadline:
Unspecified long-term consultancy
9 / 9
What is the budget designated toward this exercise?Understanding your goals and the designated budget allows us to return to you with a customized offer and to mutually schedule project milestones. Having an honest scope of investment on both sides will only improve the design process.
Percentage of quarterly marketing budget:
I am still budgeting / Maybe

Why would anyone dare to pass judgment over your brand by introducing a series of simple questions? Well… you are right. There are no easy answers, no universal guidelines, no brand horoscopes, nor instant solutions. We can’t tell you which character from a book your brand is, but what we can tell already, that there is a lot that can be achieved to improve your brand.

Answering our brief questionnaire must have been quite a facile exercise but a one that proved there is focus and vision behind your brand. I guess the next question is: What is the next challenge your brand awaits? As we are all ears and excited to undertake the challenge together. Excited about the future of this benevolent acquaintance. NECON.

How can we get in touch?



Industry / Location

Consumer Electronics Manufacturer / Tokyo, Japan

Scope of Work

Visual identity / Packaging design / POS and tradeshow items / Web design & development

Toshiba, a world-leader in innovation, has entrusted Necon with designing packaging and point-of-sale display for a new line of batteries recently introduced to the European markets.

The Concept

The designed line of packaging conveys a modern feel, reflecting the energetic nature of the product within.

The Execution

Strong vibrant colors and geometric patterns became the core visual idea and made the packaging stand out from the competition on store shelves.

The Execution

Application to countless formats and media required an almost mass-creation of designs, 3D images and photography.

We we’re looking for a creative agency that would understand the scale and impact this task carried and could take full ownership of the design process. It is my pleasure to say that Necon has shown the maturity we were looking for in both the communication and design process, and the deliverd result. Their creative input and brand building knowledge exceed all our expectations and resulted in a design Toshiba is proud to incorporate in their new line of battery products.

Andrzej Ambryszewski – president of the board, Toshiba Europe
The Introduction

Toshiba’s batteries were a new product and required a wholesome introduction to the market. Apart from the packaging, Necon was responsible for creating an entire range of POS materials, tradeshow items as well as print and digital ads.


Bringing the product closer to both consumers and retailers.