IT solutions / Zürich, Switzerland
Visual Identity / Brand collateral design
Ventoo is a Swiss company, offering services for small and medium-sized businesses in the field of IT. The mission of Ventoo is expressed in a simple slogan, “Run My IT.” This slogan reflects the brand’s values: simplicity, reliability and excellence. In order to underscore the company’s strategic objective and business profile, our goal was to leave an impression of a straightforward solution.
A well-executed, minimal logotype is the ideal means to convey the brand’s message and not disturb its character with any unnecessary visual stimuli. The strong contrasting color palette on the other hand gives the option to emphasize brand presence if needed.
Brand typography and layout construction remain simple in order to enhance legibility and reinforce a strongly technical approach, while the more graphical brand manifestations draw boldly from the supplied palette and pattern.