To brief

/ ‘brēf /


a : to give precise instructions to
b : to coach thoroughly in advance
c : to give essential information to

: to discuss (as a military operation)
in a briefing <briefed the mission>

We are pleased to see you come this far.

The short form that follows is the first step to help us and yourself understand the condition of your brand and establish what can we do to help it grow and evolve.

1 / 9
Who is responsible for the management of your brand?
Brand management department
An external agency
2 / 9
Could the core of your brand be summarized in a single, simple statement, which can be used as a behavioral guideline in any given situation, by anyone associated with the brand?
3 / 9
Do you see your brand as capable of being recognized through its behavior alone, without showing the logo or any other element of visual identity?
4 / 9
If your customer was to describe the most unique feature of your brand what would it be?
5 / 9
How would you describe the importance of this branding exercise?
An identity refreshment to keep up with the trends
A natural response to the evolution of the company
A long-term investment
6 / 9
What will be the most important step for your brand 6 months from now?
7 / 9
What would you like us to achieve for your brand?
Specific scope of work:
I am open for participation in a consultative brand design process.
8 / 9
When are you looking to implement the assigned changes?
Specific deadline:
Unspecified long-term consultancy
9 / 9
What is the budget designated toward this exercise?Understanding your goals and the designated budget allows us to return to you with a customized offer and to mutually schedule project milestones. Having an honest scope of investment on both sides will only improve the design process.
Percentage of quarterly marketing budget:
I am still budgeting / Maybe

Why would anyone dare to pass judgment over your brand by introducing a series of simple questions? Well… you are right. There are no easy answers, no universal guidelines, no brand horoscopes, nor instant solutions. We can’t tell you which character from a book your brand is, but what we can tell already, that there is a lot that can be achieved to improve your brand.

Answering our brief questionnaire must have been quite a facile exercise but a one that proved there is focus and vision behind your brand. I guess the next question is: What is the next challenge your brand awaits? As we are all ears and excited to undertake the challenge together. Excited about the future of this benevolent acquaintance. NECON.

How can we get in touch?



Industry / Location

Film Production Studio / China

Scope of Work

Visual identity / Photography / Print design & management

The brand name – Wewoo – is formed out of two Chinese words: ‘light and darkness’, and ‘divine’. The duality rendered out of Wewoo’s approach to the subject of video art.

The concept

A delicate light ‘halo’ breaking over the horizon becomes the main brand visual representing both the subject and the predicate of Wewoo.

The resulting work is a visual identity which elegantly epitomizes Wewoo’s three tenets – showing care and thought, following the philosophy of yin and yang, and demonstrating dedication commonly associated with the photosensitive gelatin-silver film photographic process.



Elegance and sophistication is achieved through minimalistic design and clear layouts. A very soft brand visual – ‘light halo’ – sits above Wewoo name as if gently highlighting the delicate Wewoo wordmark. Balance in lighting to bring out only the important details.

A discreet, yet clear message.

Both the Wewoo name and the design perfectly reflect on Wewoo’s main slogan: ‘Being everywhere like a faint light.’ The idea behind this message is to not be so bright as to blind, but be visible enough to light the way.