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IFW

IFW

“Navigating the inaccessible. Trusted for what is brought to light”. This is how we moved IFW from fear and uncertainty, so popular in communication of cybersecurity market, and offered another perspective.

INDUSTRY / LOCATION

Cybercrime Investigation & Cybersecurity / Sydney, Australia

SCOPE OF WORK

Communication strategy design / Visual identity / Print design & management / Web design & development

Concept

A glitch effect has become the key visual constant for the brand’s identity.

It allowed to expand the brand narrative in a visual form, suggesting a certain viewpoint. Where imperfections and security risks are visible – “brought to light” – they may then be fixed.

The IFW glitch has also been transferred onto print, where multiple enrichment techniques have been used to reproduce the same effect in analogue formats. For the purpose of the website, we have created a custom piece of code, allowing to add the glitch animation to every piece of content.

A complex service required a set of flexible guidelines. This allowed a more creative, yet consistent take on brand behavior.

IFW’s employees are still fighting cases ranging from closing the operation of a large counterfeit factory to dismantling a human trafficking group. With our help IFW can emphasize its expertise in the field of private investigation.

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