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Earlybird

Earlybird

Some just get up early, so others can enjoy a healthy meal during the day. Earlybird is a Zurich-based food delivery service focusing on fresh ingredients, healthy recipes and a convenient ordering process.

INDUSTRY / LOCATION

Food delivery service / Zurich, Switzerland

SCOPE OF WORK

Visual Identity / Brand collateral design / Print management / Web design / App design / Web development / App development

Concept

A delivery from Earlybird is supposed to be an energizing break from work. The playful visual identity was designed to emphasize that.

Vibrant colors and fruit/veggie illustrations are at the core of Earlybird’s identity system. A library of hand-drawn ingreients allows to easily create new labels, whatever the idea for a new dish or smoothie.

Sweet. Sour. Color. Carrot.

A playful approach to composition allowed us to easily create numerous branded collateral pieces and packaging examples without restricting any future creativity.

Oh, and have you noticed the bird is actually 2 cups?

A convenient ordering application was essential for Earlybirds.

The platform, while still colorful and playful had to be an easy way of planning and ordering your meals for the entire week. Customizing meal sets, group ordering and precise delivery logistics had to be incorporated into the system to ensure smooth service.

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