At a certain scale of enterprise, the slightest deviations in measurement may cost thousands if not millions. Harteq manufactures precise measuring hardware for fleet management solutions. The excellence and precision put in product development had to be reflected in a one-of-a-kind identity.
Manufacturer of fuel flow sensors / Wroclaw, Poland
Visual identity / Print design / Print management / Web design & development
The horizontal lines of the scale are then reflected in slab-serif typography as well as repeated at layout edges as the main visual constant.
Precise measurements are contrasted with a heavy industrial environment. Vivid red base colour is combined with rough paper texture (almost like sandpaper) and deep large-area smooth silver foil stamping.
Two very different papers were laminated together to get a harsh red outer cover and a smooth writing surface on the inside. All visuals were then foil stamped with probably the largest matrixes we’ve ever worked with.