Communication Design

Customer journey development

Combine a creative direction with brand dynamics, add a pinch of strategic thinking and there it is – a step-by-step guide to building your brand through behavior and interaction. Each key step or touchpoint along the journey is described from two perspectives:

  1. What does the brand do?
  2. What does the customer experience?

Aside from being a direct guide on what to do, this also allows to better understand how the direction is used to govern experiences in any other future channel.

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