Cloud Hosting / Baltimore, MD, USA
Communication Analysis / Communication Design / Visual identity / Print design / Print management / Web design & development
An identity does not need to carry another display of what the company does. We’ve put the old logo as well as new concepts on trial and found a solution that doesn’t ignore the company’s heritage on one hand and makes it look more experienced, mature and simply worth more.
A green dot was just enough and just right for the job of conveying Edge’s values as the key element of the new identity system. We measured the its impact through targeted surveys, which revealed an approx. 100% increase in preceived brand value.
We made each and every product distinguishable by assigning custom animations to their subpages and CTAs. The site became alive and significantly different from all competition without sacrificing performance, thanks to the minimalistic approach to constructing the animated patterns.
We helped create an independently branded blog to serve as another content-oriented tool for sharing knowledge and market insights. We couldn’t help ourselves and focused on the delightful wordplay.
The final stage was designing the Edge User Portal, a self-service tool to even further facilitate the customer’s interactions with managed hosting.