Automotive detailing / Jeonnam, Korea

CARPRO was one of the pioneers of automotive detailing products in Europe and the US. Over 10 years, their products have gathered an almost cult following and have been at the very tops of rankings and reviews. Nevertheless, product quality is one thing, while impressions and branding is another. Younger players started excelling in the latter and CARPRO’s position started to diminish. Here’s where we come in.

Of armor and art