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FrameLogic

FrameLogic

Frame Logic creates performance-oriented software for fleet management. Their platform allows customers to easily locate and solve issues which could never have been spotted before.

INDUSTRY / LOCATION

Fleet management software developer / Wroclaw, Poland

SCOPE OF WORK

Visual Identity / Brand collateral design / Print management / Web design & development / App design / Brand consulting

Concept

Impossible geometries became the base for an appropriate identity system

Four distinctive, yet coherent visuals were used to reflect the three areas of Frame Logic expertise: fleet management, telematics and fuel management, transport management and workforce management.

When a company manages an entire fleet of vehicles, even the smallest details can have a major difference in performance and cost-efficiency. Frame Logic created a digital tool bending the limits of what was thought possible before.

We created an entire set of sales and promotional materials to accelerate Frame Logic’s already rapid growth. Stationery items, promotional collateral pieces, tradeshow booths, presentation apps and many more were designed in alignment with the identity.

A sales and presentation website was also created to present Frame Logic with another effective pitching tool.

An extensive redesign of its interface included rebuilding over 30 data screens, creating icons, buttons, graphs, as well as iOS and Android mobile apps and trade show presentation software. Endorsement by a large base of existing users is a proof of a well-executed implementation.

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