“>

Harteq

Harteq

At a certain scale of enterprise, the slightest deviations in measurement may cost thousands if not millions. Harteq manufactures precise measuring hardware for fleet management solutions. The excellence and precision put in product development had to be reflected in a one-of-a-kind identity.

INDUSTRY / LOCATION

Manufacturer of fuel flow sensors / Wroclaw, Poland

SCOPE OF WORK

Visual identity / Print design / Print management / Web design & development

Concept

A linear scale became the graphic representation of precision utilized in both the brandmark and graphic visual constant throughout brand collateral.

The horizontal lines of the scale are then reflected in slab-serif typography as well as repeated at layout edges as the main visual constant.

Precise measurements are contrasted with a heavy industrial environment. Vivid red base colour is combined with rough paper texture (almost like sandpaper) and deep large-area smooth silver foil stamping.

A rough brand environment recreated with strong visual and haptic stimuli.

Two very different papers were laminated together to get a harsh red outer cover and a smooth writing surface on the inside. All visuals were then foil stamped with probably the largest matrixes we’ve ever worked with.

Relationship of precision and technicality with industrial grit is what defines Harteq’s identity.

Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW Next: IAW

Contact Us