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Ice Arena Wales

Canolfan iâ Cymru

Ice Arena Wales is an ambitious investment in the capital of Wales. Being the keystone to the International Sports Village (ISV), the arena holds two ice rinks and seat 3000 spectators. Apart from being the home rink of the Cardiff Devils, the arena will house other sport and cultural events as well as recreational activities.

INDUSTRY / LOCATION

Ice Sports Arena / Cardiff, Wales

SCOPE OF WORK

Visual identity / Print design & management

Challenge

We were tasked with designing a cohesive and legible identity. The goal was to celebrate the Welsh national heritage in a modern, dynamic and sporty environment.

The dragon became the logo, with its head persistent through the entire identity. Apart from the brand’s main green color, also rooted in the Welsh flag, we created a separate palette: to signify the various areas of entertainment to be held at IAW.

A dragon – the timeless symbol of Wales and a Cardiff devil at the same time.

We took care of it all: investor brochures, workwear, branded ice resurfacers, cars and many more, with the 4 meter-tall logo as the final piece.

The powerful identity we’ve created will accompany the Devils and their fans through the best of experiences.

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