The brand name – Wewoo – is formed out of two Chinese words: ‘light and darkness’, and ‘divine’. Through this word play they wanted to share their approach to video art.
Film Production Studio / China
Visual identity / Photography / Print design & management
The resulting work embraces Wewoo’s tenets: showing care and following the yin and yang philosophy.
Elegance and sophistication is achieved through minimalistic design and clear layouts.
A discreet, yet clear message both in identity and the slogan: ‘Being everywhere like a faint light’. In other words be visible enough to light the way.