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Wewoo

WeWoo

The brand name – Wewoo – is formed out of two Chinese words: ‘light and darkness’, and ‘divine’. Through this word play they wanted to share their approach to video art.

INDUSTRY / LOCATION

Film Production Studio / China

SCOPE OF WORK

Visual identity / Photography / Print design & management

Concept

A delicate light ‘halo’ breaking over the horizon becomes the main brand visual representing this verbal idea.

The resulting work embraces Wewoo’s tenets: showing care and following the yin and yang philosophy.

Balance in lighting to bring out only the important details is the foundation of this identity.

Elegance and sophistication is achieved through minimalistic design and clear layouts.

A discreet, yet clear message both in identity and the slogan: ‘Being everywhere like a faint light’. In other words be visible enough to light the way.

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